Fellow Climate Warriors, welcome to another episode of Climate Tech Coffee—the shorter, usually sober version of Climate Tech Cocktails.
Hop on board as we catch a ride with Gunnlaugur Erlendsson, Founder and CEO of Enso.
Gunnlaugur, or “G,” provides a window into the future of the automotive industry, where our tires are as efficient as our EVs. While our cars are producing less emissions, the tire industry continues to be a primary contributor to microplastics and pollution. Durable, efficient and cost-effective, ENSO is paving the way for cleaner roads. Grab a coffee, maybe with a splash of Kahlúa, as G takes us to the moon and back in the world of tires.
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We’re grateful to have you with us, fighting the good fight with a cup of caffeine in hand.
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📝 Show Notes Below👇
🎧 New podcast episode:
“To give you a sense of scale… every year we build enough tires to reach the moon if we stack them on top of each other”
- Gunnlaugur Erlendsson Founder and CEO of ENSO Tyres
Enjoy the show!
📻 Listen to the episode on exclusively on Substack👉
Interested in sponsoring?
Please reach out to m@climatetechcocktails.com
Companies/Startups mentioned during the show:
🛞 TESLA
🛞 Michelin
🛞 Goodyear
🛞 Sumitomo
People/places/things mentioned during the show:
TIMESTAMPS
[0:00] Intro
[01:55] Coffee or Cocktails?
[04:38] An Icelandic Welcome
[06:55] Where the Rubber Meets the Road
[8:06] Earthshot: A Royal Nomination
[10:00] Tires to the moon: a pollution problem
[16:00] A complex problem
[17:25] The key industry players
[20:07] The million middle-men
[21:12] The Tesla Disruption Model
[23:32] ENSO: Efficient, Durable & Cost Effective
[26:50] EV tire wear and tear
[33:00] Live in London: The ENSO Solution
[37:46] California’s Tire Regulations
[39:11] Supporting ENSO’s Journey
[41:44] Outro
ENSO Tyres: Gunnlaugur Erlendsson