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ENSO Tyres: Gunnlaugur Erlendsson

ENSO Tyres: Gunnlaugur Erlendsson

🛶 Vikings, 🛞Tyres, 🔬Microplastics and ✨ More

Fellow Climate Warriors, welcome to another episode of Climate Tech Coffeethe shorter, usually sober version of Climate Tech Cocktails.

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Hop on board as we catch a ride with Gunnlaugur Erlendsson, Founder and CEO of Enso

Gunnlaugur, or “G,” provides a window into the future of the automotive industry, where our tires are as efficient as our EVs. While our cars are producing less emissions, the tire industry continues to be a primary contributor to microplastics and pollution. Durable, efficient and cost-effective, ENSO is paving the way for cleaner roads. Grab a coffee, maybe with a splash of Kahlúa, as G takes us to the moon and back in the world of tires. 

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We’re grateful to have you with us, fighting the good fight with a cup of caffeine in hand.

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📝  Show Notes Below👇

🎧 New podcast episode:

“To give you a sense of scale… every year we build enough tires to reach the moon if we stack them on top of each other”

- Gunnlaugur Erlendsson Founder and CEO of ENSO Tyres

Enjoy the show! 

📻 Listen to the episode on exclusively on Substack👉

Interested in sponsoring?

Please reach out to   

Companies/Startups mentioned during the show:

🛞 Enso Tyres


🛞 Michelin

🛞 Bridgestone 

🛞 Goodyear

🛞 Continental

🛞 Sumitomo


🌳Tread Lightly


People/places/things mentioned during the show:





📍United States



[0:00] Intro

[01:55] Coffee or Cocktails? 

[04:38] An Icelandic Welcome 

[06:55] Where the Rubber Meets the Road

[8:06] Earthshot: A Royal Nomination

[10:00] Tires to the moon: a pollution problem

[16:00] A complex problem

[17:25] The key industry players 

[20:07] The million middle-men

[21:12] The Tesla Disruption Model

[23:32] ENSO: Efficient, Durable & Cost Effective

[26:50] EV tire wear and tear 

[33:00] Live in London: The ENSO Solution 

[37:46] California’s Tire Regulations

[39:11] Supporting ENSO’s Journey 

[41:44] Outro

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